The Formation of Versalift Europe
Time Manufacturing Company Announces the Formation of Versalift Europe
Time Manufacturing Company is excited to announce a major restructuring initiative to enhance its service, operational efficiency, and go-to-market strategies across Europe. Starting Wednesday, 3rd July, Versalift United Kingdom, Versalift Ireland, Versalift Sweden, Versalift Norway, and Versalift Denmark will merge to create a unified entity: Versalift Europe.
This strategic merger aims to streamline operations, consolidate resources, and strengthen Versalift’s position as a leading provider of vehicle-mounted access platforms in the European market. By combining the expertise and operational capabilities of its regional branches, Versalift Europe will be better equipped to deliver innovative product solutions, improve customer support, and meet the growing demand for high-quality access equipment.
Leadership at Versalift Europe
Martin Lybæk Christiansen, formerly Managing Director of Versalift Scandinavia, steps into the role of Managing Director of the newly formed Versalift Europe. Martin brings extensive experience and a proven leadership track record within Versalift. His expertise will play a key role in ensuring Versalift Europe’s continued success and customer satisfaction as the company expands its footprint across Europe.
“I am honoured to lead Versalift Europe at this pivotal moment. This merger represents a significant milestone for our company, and I am committed to ensuring we continue to provide exceptional value and support to our customers across Europe.”
A Unified Approach for Enhanced Customer Service
The formation of Versalift Europe allows the company to offer a more integrated approach to customer service, leveraging combined resources for greater efficiency and customer satisfaction. The merger ensures seamless product availability, improved technical support, and greater innovation across all European markets, making Versalift Europe’s platform solutions more accessible and responsive to client needs.
Versalift Europe will continue to operate from its established locations in the United Kingdom, Ireland, Sweden, Norway, and Denmark, ensuring stability for customers and employees throughout the transition.
This merger represents Versalift’s ongoing commitment to growth in Europe and its mission to deliver industry-leading vehicle-mounted access solutions that meet the highest standards of safety, reliability, and performance.
For more information about Versalift Europe’s services and access platform offerings, visit our website.

Photo (Left to right): Uwe Strotmann, MD, RUTHMANN, Roman Rariy, CEO, Time Manufacturing Company, Martin Lybæk Christiansen, MD, Versalift Europe, Charles Goffin, MD, France Elévateur.
Versalift Europe FAQs
What is Versalift Europe?
Versalift Europe is the unified entity formed by merging Versalift United Kingdom, Ireland, Sweden, Norway, and Denmark. It specialises in vehicle-mounted access platforms and provides innovative solutions across European markets.
Why did Versalift form Versalift Europe?
Versalift Europe was created to streamline operations, consolidate resources, and improve customer service by combining the expertise of its regional branches into a single, more efficient organisation.
Who leads Versalift Europe?
Martin Lybæk Christiansen, previously Managing Director of Versalift Scandinavia, leads Versalift Europe as its Managing Director. He brings extensive experience and a strong track record within the company.
How will Versalift Europe benefit customers?
Customers will benefit from a more integrated approach to service, improved product availability, better technical support, and enhanced innovation across all European markets.
Where are Versalift Europe’s locations?
Versalift Europe operates in United Kingdom, Ireland, Sweden, Norway, and Denmark, ensuring stability for customers and employees while maintaining a strong local presence.
What products does Versalift Europe offer?
Versalift Europe specialises in vehicle-mounted access platforms designed for industries such as utilities, telecommunications, and construction. Their solutions prioritise safety, reliability, and performance.
What industries use Versalift access platforms?
Versalift platforms are used in utilities, telecommunications, maintenance, construction, and other industries requiring safe and reliable work at height solutions.